Musician and the Web. To be found and to
find! About search engine
optimization (SEO), homepage organization, promotion and sources of
income on the musician website
They can provide the most beautiful homepages: Musicians. See only
these
from Norah Jones, James Blunt, Simple Plan. And those are
visited without end, because: those have enormous fan
municipalities. Also unknown musicians have beautiful Websites, to be
visited however only from the closer family circle and perhaps the 10
visitors of the last concert, to which one inoculated the Internet
address several times during the appearance. In the Web space the rules of the fight
for
survival say : you must be found. The potential of the
Internet communication lies in millions of users, which do not know the fact
that you exist, but with a click with you could land. For that you have
Internet access. And you have a friend, with whom unfortunately everyone
a friend to be wants: The search engine. Google, Yahoo, AltaVista
etc.
Further down on this side:
Rules for searchengine-friendly websites Get contact in the web Earnings from
advertising New methods of
self-promotion
The dream goal: Someone enters in the Google
search-engine or Yahoo your music category „Tango “, your side appears into the
Top3 of the search results, clicks on your Web Site, and buys a song,
getting it as mp3 download. Unfortunately, and that meets artists
particularly hard, applies however: Complex, beauty-oriented web design and search engine-friendliness
stand in the clinch. Obstructive to deadly: Flash, Frames, DHTML.
Search engines need HTML text. Look at your Flash page in a
Textbrowser, you will see chaos! Text in
pictures is not scanned. Tröstlich: Homepage free of charge
is rather possible providet, if it is simple and clearly developed. Free
webspace is available as free hompage-templates for musicians
and webmaster tools.
The rules: Keywords in the text. Insert many possible search words as keywords into
the text of your web pages. Use the keyword selector tool of overture to
find out, which words and how often user enter, if they look for certain
things, e.g. concerning your music direction,). A new and powerful
keyword-tool is
Keyword-Elite. TITLE-und Alt-tags (see source code). There must reasonable,
your side concerned, in it (to the memory: HTML code of web pages look
at: Browser/view/source code). Meta-tags. Whether they are really evaluated e.g. of google, is
disputed, but it can not harm to fill them properly with possible search
words and their combinations. Static text-links to each partial side, those wants the crawler
of the search-engine. Backlinks from other Web Sites to your Web Site.
The goal: Madonna puts on her hompage a backlink to your side. The
principle: If well visited websites point to you, you get more website
traffic and rise in the pageranking, i.e. your hompage placement in the
search results becomes better.
Musician websites have the common structure : Home/bio/music/live /picture
videos/shop/guest book/contact. That is also expected by the visitor of
musicians websites. Insert nevertheless much searchengine-relevant text
into your columns, it is amazing, how often e.g. individual sentences
from forums in the net lead to good search engine placements.
Myspace.com,
a
confidence net, ideal place for the establishment of contact and
cross-linking for musicians and presentation of cutouts of the own work.
If the jazz musician from Nashville communicates to you the fact that
your song is "great “ gives that energy for coming things. Free music
download of innumerable talents and presentation and Website
promotion of your mp3-music.The Arctic Monkees found thousands of fans
here, before they had a disk contract. Building a friend circle and e.g.
announce a new song of you as an event. Your friends are then
informed automatically and will listen to it (hopefully). Betarecords.com.
Your music takes place, stands on the greeting page. Build your side,
load up your songs as mp3. Betarecords promises to pilot the music
industry on its Website. Here you find also colleagues for
common music projects. allmusic.de Build a Microsite and present
your band, upload 3 mp3-songs, which are
callable as 1.45min-stream.
