Musician and his Website. To find and
to be found! About search engine
optimization (SEO), homepage organization, promotion and sources of
income on the musician website
They
can provide the most beautiful homepages: Musicians. See only these from
Norah Jones, James Blunt, Simple Plan. And these pages are visited,
because: they have enormous fan municipalities. Also unknown musicians
have beautiful Websites. But these are visited only by the cloaser fmily
circle and perhaps the 10 visitors of the last concert. In the Web the
rules of the fight for survival say : you must be found. The potential
of the Internet communication lies in millions of users, who do not know
the fact that you exist, but with one click could land on your page. You
have a friend in this struggle: The search engine. Google, Yahoo,
AltaVista etc.
The goal: Someone enters in the Google
search-engine or Yahoo your music category „Tango “, your side appears
on the first page of the search results, the person clicks on your URL
and buys a song. Unfortunately the fact is: Complex, beauty-oriented
web design and search engine-friendliness stand in the clinch.
Obstructive to deadly: Flash, Frames, DHTML. Search engines need HTML
text. Look at your Flash page in a Textbrowser, you will see chaos! Text
in pictures is not scanned.
The rules: Keywords in the text. Insert possible search words as keywords
into the text of your web pages. Use as first step the free keyword
selector tool of overture to find out, which words user enter and how
often, looking for certain things, e.g. concerning your music genre. But
to find the right keywords for your niche, which leads you to the top,
is possible only! with keywordtools, that use their own crawlers and
databases from all of the important searchengines.
Look here for the possibilities and compare!
TITLE- and DESCRIPTION-tags
(see Browser/view/source code). They should give an idea of the
page-content. Put your main keyword in it. Meta-tags. It is not clear, whether Meta-tags are really
evaluated e.g. by google, but it can not harm to fill them properly with
possible search words and their combinations. Static text-links to each partial side, those wants the crawler
of the search-engine. Backlinks from other Web Sites to your Web Site. The goal:
Madonna puts on her hompage a backlink to your side. The principle: If
well visited websites point to you, you get more website traffic and
rise in the pageranking, i.e. your hompage placement in the search
results becomes better.
Musician websites have the common structure : Home/bio/music/live
/picture videos/shop/guest book/contact. That is also expected by the
visitor of musicians websites. Insert nevertheless much
searchengine-relevant text into your columns, it is amazing, how often
e.g. individual sentences from forums ore blogs lead to good search
engine placements.
Google
AdSense (free of charge, clicks bring cash ).
Google AdWords (your side points to other Websites in the Internet and
pulls visitors on your homepage, costs). Google AdWords is a powerfull
and exciting possibility for making money over the internet. But be
careful, it is not a game. And Google will tell you not the secrets. Do
not try without professional help. Look here for the possibilities:
Learn about AdWords guides:
