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Musician and the Web. To be found and to find!
About search engine optimization (SEO), homepage organization, promotion and sources of income on the musician website
They can provide the most beautiful homepages: Musicians. See only these  from Norah Jones, James Blunt, Simple Plan. And those are visited without end, because: those have enormous fan municipalities. Also unknown musicians have beautiful Websites, to be visited however only from the closer family circle and perhaps the 10 visitors of the last concert, to which one inoculated the Internet address several times during the appearance. In the Web space the rules of the fight for survival say : you must be found. The potential of the Internet communication lies in millions of users, which do not know the fact that you exist, but with a click with you could land. For that you have Internet access. And you have a friend, with whom unfortunately everyone a friend  to be wants: The search engine. Google, Yahoo, AltaVista etc.

Further down on this side:
Rules for searchengine-friendly websites
Get contact in the web
Earnings from advertising
New methods of self-promotion

 

 


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The dream goal: Someone enters in the Google search-engine or Yahoo your music category „Tango “, your side appears into the Top3 of the search results, clicks on your Web Site, and buys a song, getting it as mp3 download. Unfortunately, and that meets artists particularly hard, applies however:
Complex, beauty-oriented web design and search engine-friendliness stand in the clinch. Obstructive to deadly: Flash, Frames, DHTML. Search engines need HTML text. Look at your Flash page in a Textbrowser, you will see chaos! Text in pictures is not scanned. Tröstlich: Homepage free of charge is rather possible providet, if it is simple and clearly developed. Free webspace is available  as free hompage-templates for musicians and webmaster tools.

The rules:
Keywords in the text. Insert many possible search words as keywords into the text of your web pages. Use the keyword selector tool of overture to find out, which words and how often user enter
, if they look for certain things, e.g. concerning your music direction,). A new and powerful keyword-tool is Keyword-Elite.
TITLE-und Alt-tags (see source code). There must  reasonable, your side concerned, in it (to the memory: HTML code of web pages look at: Browser/view/source code).
Meta-tags. Whether they are really evaluated e.g. of google, is disputed, but it can not harm to fill them properly with possible search words and their combinations.
Static text-links to each partial side, those wants the crawler of the search-engine.
Backlinks from other Web Sites to your Web Site. The goal: Madonna puts on her hompage a backlink to your side. The principle: If well visited websites point to you, you get more website traffic and rise in the pageranking, i.e. your hompage placement in the search results becomes better.

Musician websites have the common structure : Home/bio/music/live /picture videos/shop/guest book/contact. That is also expected by the visitor of musicians websites. Insert nevertheless much searchengine-relevant text into your columns, it is amazing, how often e.g. individual sentences from forums in the net lead to good search engine placements.

 

The other aspect: Find. Develop contacts  over the WWW.  On side  musicians-sell presented Web addresses are naturally also virtual places of acquaintances with equalinterested and potential partners. The possibilities are simply fantastic. Further one, not such salesoriented places:

Myspace.com, a confidence net, ideal place for the establishment of contact and cross-linking for musicians and presentation of cutouts of the own work. If the jazz musician from Nashville communicates to you the fact that your song is "great “ gives that  energy for coming things. Free music download of innumerable  talents and presentation and Website promotion of your mp3-music.The Arctic Monkees found thousands of fans here, before they had a disk contract. Building a friend circle and e.g. announce a new song of you as an event. Your friends are then informed automatically and will listen to it (hopefully).
Betarecords.com
. Your music takes place, stands on the greeting page. Build your side, load up your songs as mp3. Betarecords  promises to pilot the music industry on its Website. Here you find also colleagues for common music projects.
allmusic.de  Build a
Microsite  and  present your band, upload  3 mp3-songs, which are callable as 1.45min-stream.

It is by the way nothing slanderous to install a few additional sources of income on your  Website like:
Affiliate, partner programs: zanox, adbutler, superclick, commision junction, clickbank. You will paid by click, by lead (customer gives contact data) or by sale (customer buys).
google ad sense (contentwise fitting web addresses,  free of charge, clicks bring cash ) and google adwords (your side points to other Websites in the Internet and pulls visitors on your homepage, costs)
Placement of advertisement on your Website, e.g. over adpepper.de.

Principle for any advertisement: remain moderate , the main thing of your web page must still sting in the eye.

New methods of self-promotion are podcast, rss feed, weblog. Promote parts of your songs, concert dates and everything interesting which exists over you, in its own transmission. The “dead trousers-Toten Hosen” e.g. make it, but it can everyone. See in addition on the side  webmusic. Webradio. “A place, where the time stops and the music begins" is radio MUSE to become."
We hope to help spread the word about some of the truly fantastic, undiscovered talent that we know is out there". Songtext.net announced straight its Web radio songtext.fm with the GEMA: “Particularly for Channel 3 we need your support. "Send us your own MP3s  and if necessary small info about  you or your band”. Web radio, Internet radio, there is a huge number of it, also specialized in certain music directions, which spread music independently in the WWW. Offer your material. Over Weblogs (Web diaries, into which arbitrary can be written in) on music sides  you can submit newest information concerning your band. Myspace.com is an example. It is an American side , but  musicians from all over the world  take up contact to each other.


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